3 Things give your website magic powers

Why & How We Use WordPress
What makes a good plugin?
We have been designing WordPress websites for non-profit businesses for over ten years. We have opinions! The first one is about WordPress itself. WordPress stores content in a SQL database that is easily accessed by search engines. In a marketing world where Search Engine Optimization (SEO) is king, if your website isn’t first fully optimized for search, you’re wasting your time and money. We won’t take you further down that path. Our next opinions are about WordPress tools, such as plugins. When evaluating plugins for your website, we look at a variety of features, but the most important are how likely the plugin is to stand the test of time and how well it interacts with other features of your website. Finally, we are big believers in teamwork. Marketing does not operate in a silo, it operates in a highly dynamic and changing environment. WordPress enables teamwork, with different levels of permissions, and offers various ways to log in and operate in private communities. These kinds of tools can be instrumental in building strong, effective marketing teams.


