There is a recipe for creating viral social media, the unicorn of marketing. It’s a delicate balance of storytelling, paid advertising, and influencer development. Market timing is also helpful.  A one-of-a-kind social media post has a call to action, is shareable, and lives on a page that can support its needs.

Saying it directly, saying it through subtext, showing it visually, and inviting sharing are all necessary to be heard. That moment of registration, where your content reaches the heart of a viewer, is when it is heard. Signs of being listened to include checks coming in out of the blue, your post being shared over 30 times, and website visitor traffic up by over 10%.

We are finding magical success with long-form video. Social media and entertainment have been converging, and recent developments integrating big-screen television into streaming media allow us to engage people deeply in our stories. Our clients are complex living organisms that adapt to serve the greatest needs of those they serve. Nonprofits do fascinating work! People genuinely want to learn more about what you do. We can show you how.