3 Things seed and grow email systems like a crystal

What is Email CRM?

Growing with automation, list building, and method.
You have probably heard the term CRM, which stands for Customer Relationship Management. You may also have heard of CRM systems like Salesforce or Neon that store your customer/donor contacts and help you email them. An email CRM system is a custom-built CRM solution that uses email as the core driver. It patches together your customer information systems and applies automation and list mining. That is a complex way of saying that information from your website and social media triggers action in your email system, which then manages those contacts through a process that nurtures the relationship, most of which is automated. It’s a potent marketing tool that is a game-changer in fundraising.

